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Our leverage

As the story goes ...

During the height of the space race back in the 1960's, NASA was faced with a major problem. Astronauts needed a pen that would write in the zero gravity vacuum of space. After considerable research and development, the "Astronaut Pen" was developed at a cost of approximately $1 million. The pen worked in space and also went on to become a massive commercial success back on earth.

The Soviet Union was faced with the same problem.

They used a pencil.


Technology is a means, NOT the end. Our mission is to devise the simplest solution for the most complex problem, that leverages the most appropriate 'high'-or-'low' tech, and that is people-focused and business-oriented. This is achieved through extensive experience, avid learning, proactive research, informed choices, intelligent and innovative application, and - keeping it simple.